How to apply?

Please send all documents below to info@parlito.com 
  • filled-in application form
  • copy of your passport
  • up-to-date CV
  • School-leaving certificate (General Certificate of Secondary Education or High School Degree / University entrance examination)

Teaching Hours

Terms
1st quarter
2nd quarter
Total:
Hours
450
450
900
Credits
30
30
60
(*) Credits according to a ratio of 25 hours per credit of which 40% is work in class.

IMMERSION COURSE IN TOURISM

Duration: 2 independent four-month terms.

Place: Escuela de Turismo de Baleares (Palma de Mallorca) 
c/ Sol 1-3, 07001 Palma

Aimed to: First year students with no previous knowledge of the tourist industry and enough knowledge of Spanish (B1- Intermediate of the European Framework for Languages)

Nature: Tourism Course for Spanish immersion students.
Diploma issued by: Escuela de Turismo de Baleares
Language used in the classroom: Spanish

Student fees

€5,150 - full program (October to June)
€3,000 - one quarter (October to January or February to June)

Included: The price includes the opening of student’s file at Escuela  de Turismo de Baleares, student’s ID, taxes, student’s insurance, access to our ETB virtual classroom, lectures and evaluation, diploma to certify student’s attendance issued by ETB. 

Not included: The price does not include other taxes (such as second copies of your diploma), materials (books, photocopies except the ones given in class), enrolment on IATA exam 
Foundation in Travel and Tourism or other costs from activities outside our curriculum.

Modules 1st Quarter

Introduction to Tourism
  • Main definitions.
  • Concept and history of the tourist activity world-wide, in Spain and in the Balearic Islands.
  • Reasons to go on a tourist trip
  • Measure and impact of tourism.
  • Tourism in the balance of payments
  • The tourist offer: accommodation in hotels, other accommodation, complementary offer and transport. Main touristic areas.
  • The hotel offer. Main chains world-wide, in Spain and in the Balearic Islands. Analysis of accommodation in hotels and others. Complementary offer : Restaurants and bars.
  • The intermediary activities in the tourist industry. Tour-operators and new sales channels.
  • Public supply in infrastructure and tourist services. The tourist town.
  • Land classification. Historic analysis of land planning in the Balearic Islands.
  • Tourist demand: factors that determine the demand. National and international demand.
  • Tourist policy: ways to manage and control the tourist offer, intermediary activities and demand.
Tourism Geography
  • Sources to study Tourism Geography.
  • Tourism, leisure and spare time. Evolution and development of mass tourism. 
  • The building of tourist areas through history: models of development and space typology.
  • The diversification of tourist areas.
  • Land and socio-economic impact of tourism.
  • Tourist flows world-wide. Inbound and outbound tourist areas by typologies.
  • Main tourist regions and areas world-wide: Europe, America, Asia, Africa and Oceania.
  • The “new” tourist areas. 
Tourist Marketing
  • Introduction to the modern concept of marketing.
  • The commercial role in the tourist enterprise. Commercial tools.
  • Specific characteristics of tourist services and their implications on marketing.
  • Analysis of the environment, the tourist markets and tourist demand.
  • Behaviour of tourism consumers.
  • Segmentation of tourist markets.
  • Buying behaviour of organisations.
  • Market and sales research.
IATA (*)
  • Commercial environment of the Tourism and Travel industry.
  • Geography applied to tourist planning.
  • Travel requirements.
  • Land transport. Railway.
  • Land transport. Car and auto caravan.
  • Hotels.
  • Maritime transport: ferries.
  • all-inclusive trips.
  • Basic principles of air transport.
  • Customer service.
  • Technology and the tourist industry.
  • Air tariffs. Tickets emission and other documents.
  • Amadeus.

(*) The International Air Transport Association (IATA) module prepares you for the exam Foundation in Travel and Tourism of IATA UFTAA (March 2013).

Modules 2nd Quarter

Land resources
  • Land resources and tourist development.
  • Classification of land resources and tourist potential.
  • Climate distribution and tourist potential.
  • Natural resources (relief, water and vegetation) and the implementation of tourism
  • The landscape as a tourist resource. The perception of space.
  • Technical factors for tourist development. Infrastructures and equipments.
  • Analysis of the main land resources of Spain
  • The tourists’ routes of Spain.
Heritage Management
  • Introduction to the concept of Cultural heritage. Definition, classification and evolution throughout history.
  • The artistic heritage. The main elements in different times and cultures. Cultural heritage in the Balearic Islands.
  • Regulations on conservation preservation of cultural heritage.
  • The management of cultural heritage. Actors involved in its management. Basic resources of the heritage and their value. The museum as a manager of heritage.
  • Spreading and interpreting the cultural heritage. Strategies in cultural tourism at national and international level.
  • Links between tourism and cultural heritage. Bibliography and documents. The basis and requirements for a balanced relation. The design of cultural projects and of routes and visits.
Travel organization
  • Being able to develop a proposal for a school trip.
  • Understanding the process of risk analysis.
  • Being able to contribute to the success of a school trip in Tourism.
  • Being able to make reservations and evaluate the success of a school trip.
Work team management
  • Importance of team work.
  • Concept and types of groups.
  • Evolution, training and development. Efficient groups.
  • Structure and size of the group. Communication nets. Surroundings.
  • Cohesion. Diversity. Dynamics e interaction.
  • Techniques for team work.
  • Selection criteria.
  • Evaluation of teamwork.
  • Highly profitable meetings. How a meeting works.
  • Running the meeting. Structure of the meeting.
  • Leadership. Types of leadership. Characteristics of the leader.
  • Delegating efficiently.
  • Agreeing, decision making, co-operating and competing.
  • Conflict settlement. Negotiation.
Accompaniment of Tourist Groups. Tourist Guides(ATG)
  • Attitude and aptitude of AGT
  • Types of clients and types of AGT.
  • Helping at destination point. Documentation of agency and of travel.
  • Quality.
  • Contracting services.
  • The employee in the company.
  • Work health and safety.